The attraction to printing remains constant, despite arguments of its demise in years to come. Innovation continues to make printing thrive. Print marketing is another avenue to support digital marketing and the decision-making process.
Humans are tactile people, and we like to touch, feel, and absorb. Having something tangible continues to be a dependable way to build credibility for your brand or product with your target audience. The simplicity of being able to reach out and touch something is comforting. It relays a type of authenticity and solid delivery that digital cannot.
Below are 7 ways your printer can assist you in your marketing strategy.
New Laser Cutting Techniques
Modern carving equipment can be used for accurate cuts on any substrate to build the correct finished size. This provides opportunities for designers and printers to work more closely together to achieve a vision and a finished product that provides a fresh palpable experience.
Customized Mailings
It is easier than ever to customize lists based on a host of variable demographics. If your printer sources their own mail lists for customers, this can provide you the opportunity to create an email campaign and have your printer push out to their mail list and provide data driven information in real time.
Direct Mail Marketing Campaigns
Promoting your company, product, message and provide targeted marketization is still easy and inexpensive using direct mail. Custom designs and messaging are possible through digital printing. This aspect of printing is expected to continue an upward trend in 2021.
EDDM—Every Door Direct Mail
Provided by the USPS, this service promotes your small business in your local community. Perfect for a sale announcement, opening a new location, or offering coupons.
Catalogs and Brochures
Sales teams need to have and provide current product information, imagery of product and manufacturing details to sell. With digital printing, the production is simplified, and you save money.
Personalize
The ability for customization with booklets, direct mail, flyers, and posters is a great way to target your message and product. Variable data is applied inline during the printing process—saving costs because there are no second runs. With increasing speeds, exceptional quality, consistent color registration, customization, and shorter turn times—the process is simplified.
Wide Format
This method of printing is yet another marketing opportunity that is providing “ground- breaking” consistent, image quality due to advancements in digital technology. This printing technique is environmentally friendly and print speeds have increased significantly. Most can handle substrates up to .375” thickness and 60” wide, as well as an array of substrates.
If you have an idea or new concept for print execution, give me a call. Let us assist in bringing your vision to life.
Cindy is the Business Development Manager for ASB Graphics. You can contact her at cchristian@asbgraphics or (336) 906-5562