ASB Graphics / News/Blog
Is It Time to Update Your Catalog?

Is It Time to Update Your Catalog?

It is mid-year and you are reviewing your current marketing plan only to realize it is time to create, refresh or update your product catalog. If you have taken part in the planning, execution and distribution of a catalog, then you know it can be quite the task...

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Are You Growing in Your Print Vendor Relationship?

Are You Growing in Your Print Vendor Relationship?

A relationship of any kind requires active effort, a genuine interest and continual learning. It is an investment that takes time and energy to produce results. This is true for all professional relationships, including your print vendor partnership.   Active...

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Shifting Mindsets from Offset to Digital Printing

Shifting Mindsets from Offset to Digital Printing

In the late 1990s, many of us in the ad agency and marketing arenas began learning, and eventually hearing about digital photography. Most creative heads and photographers during that time, and into the early 2000s mumbled, “It will never come to fruition, nor will it...

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